It’s About Time…

Life’s quest for truth & compatibility ultimately comes down to time. Will this add or subtract from my overall experience and do I have the time to find out?

It’s About Time, a double IPA collaboratively brewed by Twin Sails Brewing, Boombox Brewing and Backcountry Brewing and released to the drooling masses on Twin Sails’ third anniversary.

Your time on this planet is finite. Can you find time to do what must be done? Yes. Can you find time to do what should be done? Likely. But after Must & Should take their lion’s share, how much of the puppet’s left to play before the curtain drops away? What about Want?

Do you even know what time it is? It’s the eleventh hour. The time is nigh and it is now and it is never not the ticking clock or gravitationally obligated grain of sand; falling and forcing you ever closer toward the abyss.

And yet, there’s never been a better time.

As old men agree endlessly over coffee in Mac Doh’s or Tim Ho’s about how much better things were in their day, so to must we posit our position: that, for Connoisseurs of Craft, we are living in the Golden Age. With apologies to Rage Against the Machine, “What better place than here? What better time than now?”

Skeptical? Proof is required? Crack open this can and let its aromatic redolence release you from the bonds of disbelief. Allow the juice bomb to deliver its payload and know, beyond a shadow of a doubt, that this ain’t no snake oil sold by peddlers of false promise. Oh no, not this beer.

This here is a Lupulonic Tonic, brewed into being by the collaborative equivalent of the three wise men, giving up their gift to us mere mortals. Gold, frankincense and myrrh? Try Citra, Eukanot & Simcoe and you’ll get a little closer to the truth.

Hmmm…

I’m just taking stock of this post as I proof-read and it seems as though I’m getting a bit carried away. Again. You want the short version?

It’s about time.

Tick. Tock. Tick. Tock.

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